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About Us

With offices in Needham, we serve clients all over Greater Boston and throughout southern New England. We work with homeowners, builders, investors and business owners to transform spaces into beautiful, functional and innovative spaces that endure throughout changing trends, expanding families and evolving needs.

I practice the art of creating spaces that inspire, evoke emotions and improve functionality. It’s not just about what you see; it’s about how it transforms your daily life.

Lulu Friedman
CEO & Principal Designer

Proudly Woman-Owned

Didi Interiors + Architecture is a woman-owned business and full-service design firm. The firm is led by founder and owner Lulu Friedman, a highly experienced designer and interior architect with over two decades of experience.

The Team

Lulu Friedman, MAIA

Lulu Friedman, MAIA

CEO + Principal Designer
Naomi Dorfman

Naomi Dorfman

Senior Designer + Interiors
Samantha Ginsberg

Samantha Ginsberg

Junior Designer
Sonya Fernandes

Sonya Fernandes

Lead Designer

Interiors + Architecture
Maggie Graziano

Maggie Graziano

Administrative Manager

Director of Operations
Marisa Chiaruttini

Marisa Chiaruttini

Hospitality

FAQs

What services do you offer?

We specialize in providing comprehensive interior design and architecture services tailored to our clients’ needs and preferred style. Our services include interior design consultations, architectural planning, project management, and implementation.

What sets your interior design and architecture firm apart from others?

We differentiate ourselves through our commitment to delivering personalized design solutions that reflect the unique preferences and lifestyles of our clients. We try to always “think outside the box” and fully explore different options or solutions for our clients. Our team combines creativity, expertise, and attention to detail to ensure exceptional results on every project.

Do you work with residential and commercial clients?

Yes, we specialize in working with both residential and commercial clients seeking sophisticated, tailored design solutions. Whether you’re renovating a home or designing a commercial space, we have the expertise to bring your vision to life.

Can you assist with sustainable and eco-friendly design initiatives?

Absolutely. We understand the importance of sustainable design practices and offer eco-friendly solutions tailored to your project’s needs. From energy-efficient lighting to environmentally conscious material selection, we strive to minimize our ecological footprint while creating stunning spaces.

What is your full-service design process like?

Our design process begins with an in-depth discovery stage to understand your vision, needs, preferences, and style. We then develop customized design proposals and mood boards for your review and approval. Once the design direction is finalized, we proceed with detailed planning, sourcing materials and products, and overseeing construction and installation to ensure seamless execution.

Do I need to hire Didi for a full design process?

While we love to take projects from start to end, we also understand that some projects may require a more flexible approach. Our design process is divided by stages, and we are happy to work stage by stage, allowing our clients to decide how much or how little they need our services for.

Whether you’re seeking full-service design or à la carte offerings, we’re committed to delivering exceptional results and exceeding your expectations every step of the way.

What if I already have architectural plans, a builder engaged, or other professionals involved in the project?

If you already have architectural plans or other professionals engaged, we can seamlessly integrate our interior design expertise into the existing project framework. We’ll work closely with you and your existing team to align on design objectives, and contribute our expertise to enhance the overall aesthetic and functionality of your space. Whether you’re at the initial planning stage or further along in the process, we’re here to support you every step of the way and elevate your project to new heights of sophistication and style.

What are your sources for purchasing materials, fixtures, furnishings, and décor for your projects?

We have cultivated relationships with a network of trusted vendors, artisans, and manufacturers to source high-quality furnishings, materials, and finishes for our clients’ projects. Whether you’re looking for statement pieces, custom furniture, or eco-conscious materials, we’ll work closely with you to curate a selection that reflects your style and values, creating a space that will fulfill your unique design vision while adhering to your desired investment amount and timeline.

How long does the design and construction process typically take?

The timeline varies depending on the scope and complexity of the project. We work diligently to streamline the process while maintaining our high standards of quality. We’ll provide you with a detailed project timeline during the discovery phase.

What is your pricing structure?

Our pricing is based on the scope of work, project requirements, and level of customization. We offer transparent pricing and will provide you with a detailed proposal outlining all costs associated with your project before commencement.

How do I get started with your services?

Schedule an initial consultation. During this meeting, we’ll discuss your vision, project requirements, and how we can best assist you in achieving your design goals.

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